Greg Lardi and Mike Gerrish started LiftU Apparel out of their mutual passion for weightlifting, fitness, and the clothing that accompanies the lifestyle.
Their partnership started as a friendship dating back to their high school days in a rural Illinois town of less than 2,000 people. While balancing their high school athletic and academic schedules, they worked construction jobs in the off season. In their spare time they lifted in a buddy’s garage known as Big Dad’s Gun Shop. Through that experience they learned self-pride and the value of hard work at an early age.
Greg and Mike are committed to providing a product that is both functional in the gym and comfortable in your daily life. Wherever you wear it, we want to see it #LiftU.